Click here to learn more about our financial professionals by visiting FINRA's BrokerCheck.

McRoberts and Associates

McRoberts and Associates

Investment Advisor Representative

(808) 888-3251

Mission Statement

Our mission is to build and maintain strong, multi-generational relationships with successful people, by providing individualized, client driven, creative and unique strategies, in combination with our “Gold Medal Services”, to help our clients achieve their goals.   


Our Approach

At our firm, as Investment Advisor Representatives, we have a fiduciary responsibility to tell you what, in a court of law, a prudent person would do, which means, we must place the interests of you, our client, first.  We have the same liability to you as your Doctor, Attorney, or CPA.  Did you know that most Financial Advisors are not required to place your interests first?  Check their part II of form ADV.  If they do not have part II of form ADV, they are not a Registered Investment Advisor; therefore they are not legally capable of giving financial planning advice or even calling themselves a Financial Planner.  On top of this, when you hire us as your Financial Planner, you may be entitled to receive our “Gold Medal Services”.  Here are some of our Gold Medal Services we offer:

  • Quarterly, semi-annual, or annual reviews
  • Monthly Newsletters
  • Special reports on how to help reduce your taxes or other important topics concerning you
  • Communication and coordination with your Tax Professional, Pension Administrator, and Estate Planning Professional
  • Analysis of income needs now and in the future
  • Investment management
  • Tax reduction strategies
  • Retirement Income and Distribution Planning
  • Family Wealth Planning, Wealth Protection, and Wealth Transfer Strategies
  • Providing guidance with the appropriate and necessary steps in the event of death of a loved one
  • Special Gold Medal Services Events and Educational Workshops

You will see throughout our process that we take this heightened responsibility very seriously.  We require a complete financial physical to be conducted for everyone, as well as on-going annual financial check-ups.  Just like you would go to the doctor for a check up to make sure you are healthy, we need to do a complete financial check up to make sure you are financially healthy.  Unknown issues could be like a cancer.  You feel fine, completely unaware, and by the time you see any symptoms, it is too late.  This is why everyone should be conducting annual physicals, even when you feel fine, so you can catch things before they progress too far, before it’s too late to be easily treatable or treatable at all.  Just like your doctor will check your whole body, we take a complete overview approach and look at everything.  That is the only way to make sure you are in good financial health.  Our financial physical covers 5 key areas: Protection Planning, Estate Planning, Retirement Planning, Tax Planning Strategies, and Investments.  We do this at no charge for our clients.  There are 2 main reasons we do not charge for this initial check-up.  First, it is because we need this basic information to start to conduct a proper analysis, and second, we don’t want to discourage anyone from seeing the difference that we can make in their lives. Our goal is to help our clients minimize taxes, protect their wealth, help transfer their wealth in the most tax efficient manner to the beneficiaries of their choosing, all while providing a stream of income that will cover all of their needs and goals.

 The financial physical is a 3 step process.  First, we gather the data, which would be comparable to the Doctor running tests.  Second, we analyze the information, how the Doctor would review the test results.  Then, and only then, do we do step number 3, which is to give advice, or go over your diagnosis.  How would you feel if your Doctor started recommending medication or a surgical procedure without running any tests or researching into what is wrong with you?  (Patient) “Doctor, my stomach hurts.” (Doctor) “It’s appendicitis.” (Patient) “How do you know; you haven’t run any tests or checked me?” (Doctor) “You said your stomach hurts, so it must be appendicitis.”  Could the guess diagnosis be correct?  Maybe, but wouldn’t it make sense to run the tests to be sure?  Point being, without complete and proper information, no one would be able to give suitable recommendations.  Unlike many other firms, we don’t want to just recommend a product and be done.  Our goal is to build long term, multi-generational relationships with our clients where we develop, implement, and monitor a strategy unique to each client’s goals and objectives.  We want to be the last Financial Planners you will ever have.

 Something unique to our firm is our income solutions.  We have found that cash flow is one of the most important things when it comes to planning, but it tends to not be a focus, or overlooked all together.  If you don’t have sufficient cash flow, you will be forced to sell something in order to supplement your income need.  If the market is down when you need to sell, you to be forced sell more shares or units in order meet your need, or you will have to do without.  Either way, it’s a losing proposition.  Our system usually provides a higher income stream than the typical financial advisor.  Our goal is to provide you with a predictable stream of income, not dependent on market performance, sufficient to fund all of your expenses or more, without needing to liquidate anything.  Here’s an analogy of what they do: Typically advisors help their clients create what we call a “pig farm”.  They buy a “pig” at an auction from someone who thought the “pig” was fat enough to sell, and then they hope the pig will get fatter so they can turn around and sell the “pig” to someone else for a profit.  “Pig farmers” can only eat or make a living if they kill a pig, or auction it off, so they are solely dependent on the price of the “pigs”.  If the price is low, they will need to auction more pigs to buy the same amount of food to eat.  If the price of the “pigs” continue to drop, or stay low for an extended period of time, the “pig farmers”, worst case scenario, could end up being forced to auction every last “pig” to survive, and then end up with no means to eat or support themselves.  At our firm, we, on the other hand, teach our clients to be “chicken farmers”.  We help our clients buy “chickens” that lay enough “eggs”, where the “eggs” are enough to eat, and ideally, more than enough, so we can sell the “eggs” to buy more chickens each year.  Like the “pigs”, the “chickens” will get fat and skinny, but regardless if the chickens is skinny or fat, meaning the price of the chicken is high or low, the “eggs” they lay generally don’t change, so you never have to worry about having to sell a chicken during a bad market.  Unlike the typical advisor’s “pigs”, our “chickens” are not individual stocks or bonds, nor are they mutual funds or illiquid Non-traded REITS or BDCs. 

            Our firm is also very proud to have 2 Certified Divorce Financial Analysts™ practitioners (CDFA® practitioners).  The CDFA® is a nationally recognized designation, with currently only 6 licensed individuals in Hawaii, and we have 2 of them!  Hopefully you will never need this service, but unfortunately, because of the high divorce rate in Hawaii, and across the nation, chances are you, or someone you may care about, may be in need of a CDFA®.  Many people don’t realize that Attorneys don’t have the expertise and financial background to deal with proper division of assets for moderate to complex cases.  Unfortunately, the Attorneys do make mistakes at times, which could result in not getting a fair settlement, or worse.  The reality is, once the divorce decree is signed, it is irrevocable.  Their mistake will impact you, possibly for years to come, which could have devastating lasting effects.  We have found that most people, including attorneys, don’t know what they don’t know, so they could be inadvertently hurting themselves.  For example, here are just a few common mistakes we have seen: Not being able to recognize when assets have not been disclosed, pension calculation errors, mistakes with cash value life insurance policies, business valuation errors, and QDROs.  We help divorcing couples or individuals, by working directly with their lawyer and/or mediator, to come to an agreement of a fair resolution to hopefully avoid an expensive trial and lawyer fees.  Sometimes 50/50 isn’t fair, and sometimes one side is being unrealistic or greedy.  We analyze the information and work with you to create charts and graphs to show how the division of the assets will grow over the long term and the tax effect, which will illustrate, visually, how the division would be fair to both parties.  Versus the alternative, which is fighting over the assets, trying to get as much as you can with no evidential backing as to why, and end up with a long, drawn out divorce lasting years and costing a lot of money.  And, if your case does end up going to trial, we can serve as an expert witness in court to support your case.  The Institute provides comprehensive training using a variety of knowledge and skill-building techniques. CDFA candidates learn how to help their clients with financial issues that will affect the rest of their lives, including:

  • Personal vs. marital property
  • Collect financial and expense data
  • Valuing and dividing property and understanding the long-term effects
  • Analyzing pensions and retirement assets
  • Spousal and child support
  • Splitting the house
  • Determining if the client can afford to keep the marital home, and, if not, what he or she can afford
  • Recognizing tax consequences of different settlement proposals
  • Tax law and financial issues affecting divorce
  • Expert witness testimony and litigation support


We invite you to experience the difference.  Please our office at (808) 888-3251 to set up a complementary Financial Physical.